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Post : Prada’s revenues buoyed by refined digital strategy
URL : http://nationalpost.com/pmn/pmn-news/pradas-revenues-buoyed-by-refined-digital-strategy
Posted : March 15, 2019 at 9:49 am
Author : The Associated Press
Tags : AP
Categories : PMN News, PMN World

MILAN -- The Prada fashion group says its revenues grew by 6 per cent last year as the company honed its social media strategy to draw in customers.

Prada on Friday reported 2018 revenues of 3.1 billion euros ($3.5 billion), compared with 3 billion euros the previous year.

Underlining the success of Miuccia Prada's latest collections, ready-to-wear sales grew by 10 per cent, while a new sneaker offering gave footwear a more modest boost. Revenues grew across all geographies, led by Asia Pacific, and across brands, with Prada's 10-per cent increase outpacing little-sister brand Miu Miu.

CEO Patrizio Bertelli said digital communication had made consumers "ever more aware of their purchasing choices" and would take on "an even more crucial importance."

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