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Pocket Outdoor Media acquires Outside and four other companies.

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Dear VeloNews Reader,

You know the feeling of exhilaration that comes from nailing the perfect ski run, ascending an incredible pass on a bike, cooking a tasty recipe that also helps you perform, unlocking a crux climbing move, or mastering a difficult yoga pose? That’s the joy we’re experiencing this morning here at Pocket Outdoor Media (POM), and I wanted to share the reasons why.

We’ve just added five amazing companies to our family: Outside (http://www.outsideonline.com?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) magazine, Outside TV (http://www.outsidetv.com?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) , Gaia GPS (http://www.gaiagps.com?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) , athleteReg (https://www.athletereg.com/?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) , and Peloton (https://pelotonmagazine.com/?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) magazine. They join the fantastic properties you already know—SKI, Yoga Journal, Backpacker, Trail Runner, Climbing, Clean Eating, Women’s Running, VeloNews, Warren Miller Entertainment, Roll Massif, FinisherPix, and more.

We’re also changing POM’s name to Outside. You can read more about it here (https://www.snewsnet.com/news/pocket-outdoor-media-acquires-outside?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID) .

With these additions, our new company becomes the world’s leading creator of active living content, experiences, travel, and services. Which is great news for every cyclist, climber, hiker, yogi, skier, and chef. You can now find every kind of wellness, adventure, and endurance storytelling imaginable, along with events and tools that make participation easier, safer, and more satisfying.

And you can enjoy all of our magazines, websites, events, and perks by becoming an Active Pass (https://www.velonews.com/?utm_source=Pocket+Outdoor+Media%3A+PodiumRunner%2C+Triathlete%2C+VeloNews%2C+VeloPress%2C+VeloSwap%2C+Women%27s+Running&utm_campaign=bf87c73d1f-VNE+-+NL+-+Outside+Announcement&utm_medium=email&utm_term=0_fd870bf0b5-bf87c73d1f-81960214&mc_cid=bf87c73d1f&mc_eid=UNIQID#_active-pass) member. This membership provides exclusive access to hundreds of dollars in value in the form of premium digital content, magazine subscriptions, event entries and photography, training plans, recipes, books, gear discounts, personalized web experiences, and interactive meetups with editors, pro athletes, coaches, and other experts.

In closing, let me thank you for being a fan and supporter of our brands. We believe that a hike, a run, a ride, or a yoga practice can change a life and change the world. Today, we are one giant step closer to achieving our mission, and we invite you to join us on the journey ahead.

Yours truly,

Robin Thurston
CEO of Outside

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