- 100 days left to defeat Trump
- 2020-07-25 13:31:04 (GMT)
- "robert fox" <firstname.lastname@example.org>
Dear MoveOn member,
I'm Robert Fox, MoveOn's Chief Operating Officer. Usually, I'm the one
keeping track of our books and making sure that donations from MoveOn
members like you will cover the ads, billboards, phone calls, text
messages, and more that fuel our campaigns.
I don't typically write you, but with only 100 days left until the most
important election in my lifetime—and probably yours, too!—I wanted to
reach out and share an update on our election plans—and what you can do to
help make them successful.
At the start of 2020, we at MoveOn identified our two main goals for the
year: defeating Donald Trump and flipping control of the Senate.
Simple enough, right?
But in order to do it, we knew that we would have to run the biggest, most
innovative, and, in turn, most expensive election campaign in our 22-year
history to fight through the sea of dark money from Republican megadonors,
disinformation, voter suppression, and near-daily attacks on democracy
from the White House itself.
And to top it off, the coronavirus pandemic has forced us to change and
evolve our plans to make sure that voters and volunteers can stay safe
without losing access to the ballot box.
100 days from the election, all of our teams are running full speed ahead,
working overtime to make sure that on November 3, Trump is defeated, Mitch
McConnell loses control in the Senate, and a blue wave sweeps across the
country. But we need your help, Kaylenemcdowell.
[ https://act.moveon.org/donate/100-days-onetime?suggested_ask=3&utm_medium=email&source=email_reg&t=1001&akid=269489%2E50032855%2EE4v94l ]Can you chip in $3 to make these final 100 days until
Election Day a success?
I know it might seem like one donation won't really make a difference—but
you're wrong. I ran the numbers, and here is what just $27 will let us do:
* Text 18,000 voters in swing states. One of our biggest strategies to
win this year is asking MoveOn members to sign Vote Tripling pledges:
pledges to reach out to three of their friends or family members, help
them make plans to vote, and make sure they cast a ballot. Studies
have shown that this strategy is five times more effective than
traditional get-out-the-vote tactics—especially for younger voters who
will be critical to winning in November.
* Send a digital ad to 2,100 "high-potential voters" in battleground
states. MoveOn's analytics team has been working to create high-tech
algorithms to identify young voters, new citizens, first-time voters,
and voters of color who are often ignored by campaigns but who—if they
are mobilized—have the power to tip the results of the election.
* And the impact of your contribution multiplies when it's added to the
donations of other MoveOn members like you. For example, if you and
129 other MoveOn members donated $27 today, that would provide enough
funding to produce a new, hard-hitting TV ad!
So you see, every single dollar counts—and it makes me so proud to know
that it's small donations from people like you that power our work every
[ https://act.moveon.org/donate/100-days-onetime?suggested_ask=3&utm_medium=email&source=email_reg&t=1002&akid=269489%2E50032855%2EE4v94l ]Can you chip in $3 now?
I will never forget the fear and utter despair I felt on election night in
2016—and I am sure you can remember it just as vividly as I can.
Over the last four years, I have seen our movement grow and fight back
against this monstrous administration with every ounce of energy we have.
We have been on the defense, doing whatever we can to stop the worst
abuses of power, the worst attacks on our communities, the worst of it
Now is the time to move forward. It's time to go on the offense. In just
100 days we can finally put an end to this disaster of a presidency. And,
by flipping control of the Senate, we can change the playing field for the
next four years and give our movement the space and power to fight for
real progressive change.
In just 100 days, we will all be watching results come in on election
night, and I know that if we all come together now, dig in, and work our
hearts out, that night will look very different than it did four years
Can I count you in?
[ https://act.moveon.org/donate/100-days-onetime?suggested_ask=3&utm_medium=email&source=email_reg&t=1003&akid=269489%2E50032855%2EE4v94l ]Chip in $3 now.
Thanks for all you do.
–Robert Fox, Chief Operating Officer, MoveOn
Want to support our work? The MoveOn community will work every moment, day
by day and year by year, to resist Trump's agenda, contain the damage,
defeat hate with love, and begin the process of swinging the nation's
pendulum back toward sanity, decency, and the kind of future that we must
never give up on. And to do it we need your support, now more than ever.
Will you stand with us?
[ https://act.moveon.org/donate/pac-donation-footer?suggested_ask=3&source=mailing-footer&utm_medium=email&t=1020&akid=269489%2E50032855%2EE4v94l ]Click here to chip in $3, or whatever you can afford.
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