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Post : South African protesters trash 6 H&M stores after child’s sweater ad seen as racist
URL : http://globalnews.ca/news/3963346/protesters-trash-hm-africa-racist-sweater-ad/
Posted : January 13, 2018 at 12:46 pm
Author : Jessica Vomiero
Tags : coolest monkey ad, Economic Freedom Fighters, eff, H&M, H&M ad, h&m racist ad, H&M stores trashed, Monkey in the jungle, Racially insensitive, racist ad, Stores trashed South Africa, The Weeknd
Categories : Consumer, News, Trending

Six H&M stores in South Africa were trashed by protesters from the Economic Freedom Fighters (EFF) party Saturday after the retailer removed an ad that sparked outrage on social media, reports eNCA. ( https://www.enca.com/south-africa/watch-hm-sandton-city-trashed-in-eff-protest )

> [JUST IN] Protests at H&M Sandton City by EFF members. Video from eNCA's @YashPaddy ( https://twitter.com/YashPaddy?ref_src=twsrc%5Etfw ) pic.twitter.com/qRy63ilRNj ( https://t.co/qRy63ilRNj )
> — eNCA (@eNCA) January 13, 2018 ( https://twitter.com/eNCA/status/952111229157433344?ref_src=twsrc%5Etfw )

H&M faced backlash from EFF this week for posting an ad for a child's sweater on its website that was seen as racist. The picture depicted a black child modelling a green sweater bearing the phrase "coolest monkey in the jungle."

The Economic Freedom Fighters (EFF) protesters targeted six H&M stores in the Gauteng province, where South Africa's economic hub of Johannesburg is located, tearing down shop displays and throwing clothes around, police said.

WATCH: Dove in hot water for racially insensitive ad

[tp_video id=3793642]

In one instance, officers fired rubber bullets to disperse the protesters, the police added.

Following the negative reaction to the ad, the retailer issued a statement to USA Today ( https://www.usatoday.com/story/money/2018/01/08/h-m-apologizes-ad-showing-black-child-model-wearing-monkey-hoodie/1012309001/ ) apologizing to any who "may have been offended."

> Here is what the H&M shop in menlyn mall looks like. EFF member in Tshwane have given the shop 24 hours to close its doors permanently, they say failure to do so, will mean protests will continue outside of the store indefinitely. @TeamNews24 ( https://twitter.com/TeamNews24?ref_src=twsrc%5Etfw ) pic.twitter.com/DZpwfowbeV ( https://t.co/DZpwfowbeV )
> — Alex Mitchley (@AlexMitchley) January 13, 2018 ( https://twitter.com/AlexMitchley/status/952127235938553856?ref_src=twsrc%5Etfw )

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended. The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues." the statement read.

"Our position is simple, we have got this wrong and we are deeply sorry," H&M added in a post on its Facebook page. ( https://www.facebook.com/hmtheus/posts/2029989230572653 )

However, according to spokesman Mbuyiseni Ndlozi, the EFF wasn't prepared to make amends.

> EFF supporters at H&M WATCH the trashing... pic.twitter.com/Kw0xUaG4Cb ( https://t.co/Kw0xUaG4Cb )
> — Yusuf Abramjee (@Abramjee) January 13, 2018 ( https://twitter.com/Abramjee/status/952122066706292736?ref_src=twsrc%5Etfw )

"The time of apologies for racism are over; there must be consequences to anti-black racism, period!" Ndlozi wrote on Twitter, posting pictures of a vandalized H&M store and video footage of chanting EFF supporters.

Canadian musician, The Weeknd, cut ties with the Stockholm-based company amid the controversy, tweeting that he "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with H&M anymore."

[readmore label="READ MORE: " link="https://globalnews.ca/news/3952741/the-weeknd-hm-racist-photo/" text="The Weeknd cuts ties with H&M, says he’s ‘deeply offended’ by photo"]

The singer began his collaboration with H&M in 2017.

-With files from Reuters. 

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