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Dear Jewel

Today I would like to cover probably one of the toughest yet most important to crack aspects of publishing a book : Publicity and Marketing.

Awareness about a book is not automatically generated, it needs to be built. Given the sheer volume of books that are already available in the market, you have to find a way to let people know what your book is about and how it is different from the other books in the market.This phase in your publishing journey requires the most investment in terms of time, energy and effort. Not investing in marketing to save money is like stopping a watch to save on time. This is the final crucial aspect in your publishing journey and you need to absolutely nail it.So how do you get it right? Especially when there are so many options open to you?Choose your audience wisely

Choose your target audience wisely. Don’t waste time trying to pitch your
book to all types of readers. Creating a big impact in a smaller market is better than small impact in a large market.Choose where to target your readers

Find out where your readers hang out. Social Media, book stores, e-commerce sites, blogs, social groups, reading clubs… the list goes on. You need to identify which of these is best suited for youDecide how you would like to target them

Now that you know where you are going to reach out to your readers, it’s important to decide how you are going to reach out. Advertising, book giveaways, social media posts, blog articles, video trailers… remember content is king. Make sure you pick the most effective means to communicate your message to your audience.Engage with your followers

It’s not just important to reach out to a large audience. Readers love hearing from authors, ensure that you are active on all
platforms and engage with your followers. This can help you follow up and get reviews for your books, which builds more credibility for your book.Marketing your book involves a deep understanding of the market and needs to be done right at the beginning and not after you publish your book. This is another of those aspects you should absolutely get a professional opinion on.Looking to put together a marketing plan for your book? Respond to this email and our marketing experts can help you out.

RegardsNaveen ValsakumarCo-Founder & CEONotion Press Publishing

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